Connection is Currency
Understanding the consumer experience to increase your collections.
"The easiest way to create massive success is for the consumer to see you as an ally who is going to help them survive and thrive.
We can achieve that by creating connection."
In this fifteen-minute video, collections and communications expert Mary Shores explains how to achieve higher collections through stronger connections with consumers.
Shores shares how research in neuroscience and psychology shifted the way she trains collection agents to work and communicate with consumers to:
- Keep a call moving forward toward resolution.
- Help consumers resolve their debt.
- Provide a positive experience for consumers.
Mary Shores is a second-generation collection agency owner, a bestselling author, and an international speaker.
Her current passion in life is promoting collector training and development through The Collection Advantage online training program, which features Mary’s extensive studies into neuroscience and compassion to teach collectors how to execute high-converting, empathetic scripting.
Mary has successfully led and grown her collection agency – Midstate Collection Solutions – in Illinois since 1998. She was featured on a TEDx stage in Lander, Wyoming, in February 2022.
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